Lead Source Attribution · Live Visualization

Twelve campaigns. Five channels. One source of truth.

Every lead enters from a specific campaign — a Google Ads keyword, a LinkedIn audience, a booth scan at SaaStr, an SDR's cadence — and gets tagged through every attribution gate before rolling up into the canonical channel bucket that grows pipeline.

Total Pipeline Created $0 attributed to a channel & campaign
Leads Attributed 0 — per minute
Avg Deal Size $0 across all channels
In-flight Now 0 passing through stages
The Attribution Machine Running
SPECIFIC CAMPAIGNS CHANNEL BUCKETS
What you're watching · the chain of custody
Stage 01
UTM Capture
Hidden form fields stamp utm_source, utm_medium, utm_campaign on the lead at submission.
Stage 02
Channel Translate
A workflow maps every UTM value to a canonical channel. Unknown values flag for review.
Stage 03
MQL Touch
When the lead crosses the MQL threshold, the touch that crossed it is captured.
Stage 04
CRM Sync
Attribution fields mirror from HubSpot into Salesforce, field-mapped for opportunity rollup.
Stage 05
Opp Classify
At opportunity creation, the deal is classified inbound or outbound by documented methodology.